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ALL SIGNAL*
NO NOISE
A post here, an article there, a rebrand nobody asked for. Stop! One direction, one strategy, a very short list of things that actually work.
*Everything else is just expensive vanity work.
STRATEGIC BUSINESS & MARKETING CONSULTANCY FOR SMALL COMPANIES. THAT WANT GROWTH.
We help ambitious businesses find clarity, sharpen their narrative, and build marketing systems that connect with the right audience and drive long-term results.
At the heart of our business is an underlying belief that small businesses are the backbone of the economy, they create jobs, support local communities, and move industries forward. Therefore they deserve marketing and strategy that fuels their growth, so they can continue to innovate while growing.
Our team help scaling SMEs, and founder-led businesses grow their business with marketing and strategy that actually works. Through diligent research, building compelling narratives, and using a grounded approach, we help brands communicate their value effectively and connect authentically with their audience, to build long-term loyalty.
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"Post every single day."
"Forget content, build funnels."
"SEO is dead. GEO is now SEO."
"It's all about cold outreach now."
"Just run paid ads."
You're marketing isn't struggling due to ignorance.
It's struggling because of abundance.
The real Marketing problem
There has never been more marketing advice. That's exactly the problem.
Every guru says their thing is the thing. So founders and SMEs chase all of them, a bit of content, a half built funnel, an abondoned lead magnet, and end up with shiny object syndrome and nothing compounds.
The fix isn't more tactics. It's a written strategy: one cause, one audience, one offer, one approach - in order. That's what COMPASS does, and it's the only way we work.
The Marketing Framework
The COMPASS marketing strategy
Seven steps. In order. Each one feeds the next, so by the end you have a marketing strategy and plan of actions written down, not in your head.
C
Cause
Why your business exists. Not revenue, the reason behind it.
O
Observations
Market, competitors, your own capability. Understood before you promote.
M
Monetised Offers
Not the product or service. The offer and the outcome, framed so it feels easy.
P
Purposeful Objectives
Numbers wth a reason behind them, tied back to your goals.
A
Approach
One clear statement, who you talk to, and how you'll earn their trust.
S
Sprints
Focused bursts of activity. One launched at a time, done by experts properly.
S
Systems
The plumbing that allows marketing to happen. The tools, the people, the process.
600%
Growth in one year
CIWEM's training business grew by 600% in 12 months, by matching strategy to who their real buyers are and how they actully buy.
1M to 23M
Yeary Readers
Grew emerging technology news website's yearly readership from one million to 23 million in four years and grew social following from 4k to 100k+
25x
Global event registrations
Built the strategic roadmap over nine conferences over five year period that took registrations from 200 to 5k, grew partners from 8 to 40+ and delivered two rebrands.
The Marketing Framework
The COMPASS marketing strategy
Seven steps. In order. Each one feeds the next, so by the end you have a marketing strategy and plan of actions written down, not in your head.
Start here
Lunar Launchpad
The strategy. Yours to run.
A complete marketing strategy in 45 days. A full blueprint you take away and implement yourself.
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Defined cause & brand narrative
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Clear ICP and their real pain points
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Your big offer, built with you
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Campaign and sprint roadmap for 90 days
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Systems check before you spend a penny
The guarantee: delivered in 45 days, or you don't pay for the strategy.
Learn more
CosmoNova Scale
The strategy, plus the function that ships it.
Your strategy in 45 days, then 12 months if growth marketing is implemented around it - add only the services you need.
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Everything in Lunar Launchpad
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Monthly strategic oversight & sprint planning
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Modular services: SEO, ads, website optimisation & funnels, social media, automation
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Live marketing dashboard and bi-weekly check-ins
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WhatsApp channel for quick outreach
The guarantee: 20 enquiries in 90 days of implementation or break the contract.
LEARN MORE
CosmoNova Full Stack
Your entire marketing function. Run for you.
Full strategy, fractional CMO direction and every service delivered, for less that the salary of a marketing director in London.
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The complete COMPASS strategy
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Fractional CMO - direction & accountability
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All implementation services included
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Campaigns planned, run and reviewed continously
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Priority access on everything.
The guarantee: 30 enquiries in 90 days of implementation, or break the contract.
LEARN MORE
NOT READY TO TALK? START FOR £27
Write your own marketing strategy with the COMPASS template
A 13=page fillable workbook that walks you through every step - the exact questions we ask paying clients, with space to answer them. By the end, your strategy is on paper, not in your head.
Download the template
TWO Slots. Every Month. THat's IT.
Ready for marketing with direction and clarity?
Book a free discovery call worth £300. No pitch, no pressure; we'll look at where your marketing actually is and whether COMPASS is the right map for it. If it's not, we'll tell you.
Every strategy is built with the business and based on what will make an immediate impact.
